[tweetmeme] Interestingly, I wrote about the Augmented Reality Business Card a few days back talking about how Augmented Reality is getting into business cards in ways that makes them more interesting and really awesome. Check out the previous post on the same here. Well now, Polarrose has come up with a solution where one’s face can be used now as a Social Business Card along with TAT (The Astonishing Tribe).

The concept video from Polar Rose on You tube has received over 400,000 views so far as the “Augmented ID” combines Augmented Reality and with Face Recognition, to deliver the worlds first AR application that recognizes people seen by the mobile phone’s camera in realtime and displays icons around their heads with direct links to the person’s profiles on sites such as Facebook, LinkedIn, YouTube, Slideshare and others.

The technology is breakthrough because it will help designers now look to more than just the ugly black marks (sort of ugly) to pull up Augmented Information, if it can work with faces (Which are quite complex) they can be used with normal shapes such as brand logos, objects etc.

The first biggest step since the introduction of the Augmented Reality technological previews.