The world of televisions is changing with every person bringing new innovations daily to reach a larger and bigger audience. LG and Samsung are busy introducing the new breed of television sets, that are slimmer (LED Back lit) televisions as well as 3D Screens which are of course cutting edge. 3D television might be the next best thing according to these people, well not me really. You can really check out this video to what extent they are pushing it.

Well the point of the whole post is not really to talk about 3D TV’s, that I have really written already about here; the point of this post is to check out the competition of these guys. Phillips being one of them is working had and they have just launched a television with a great big screen with an aspect ratio of 21:9 rather than the usual 16:9. With this screen resolution the television viewing experience might really suck, but the point is that your movie experience at home would be really out of the world, especially if you are watching movies on Blu-Ray or something on really High definition. Check out the television pics here :

However, the awesome part of the whole campaign from them, is definitely the technology they have turned to, Augmented Reality. Yes the very technology that I rant and rave about so much. Well here is the demo of the advertisement showing the next obvious transformation for this technology, marker less Augmented Reality.

It will definitely change the playing field for Augmented Reality, and  opens up various possibilities for this awesome technology. Boy am I excited at the future of this tech.