Omega, Rolex and Tag Heuer 3 watch brands that I am really looking forward to getting some day. Some day, hopefully not too far away in the future.  Tag Heuer most famous for the Formula 1 timers has been a bit of an innovator to get into the worlds of Rolex and Omega and find a niche for itself. And I am this dream of mine might be the same for a lot of people round the world. So Tag Heuer decided to let us all try a watch virtually.

Yes, its Augmented Reality again at play. The AR pp, made by UK company Holition, works by reading a barcode on a paper watch you print out from Tagheuer.com and fasten to your wrist. Select a watch, hold your wrist in front of a webcam, and as if by magic your chosen model appears on-screen on your wrist. Consumers visiting the TAG Heuer web-site can download Holition’s proprietary software, print out a Tag Heuer wrist-band and experience, through a web-cam, a selection of this seasons TAG Heuer watches in full 3D as if they were actually wearing them in front of their computer.

[ad#Adsense Wide] It gets larger as you move closer, smaller further away; nd while it struggles with lots of movement, it does work pretty well, rotating as you turn your wrist, and even glinting light off the watch face as you move. You can find out more information about each model, and see where to buy it. There are only five models available at present, including the Monaco and Gran Carrera, but Tag is looking to expand this. It’s the first app of its kind for watches, And if nothing else it’ll let you pose with a Tag without splashing out.

www.tagheuer.com