Volkswagen India – a strong player in the Indian Car Market

Posted by misterjester on 6 July 2010 3 Comments

As part of their Online Presence campaign, Volkswagen India has picked this blog as a location to add in their updates, which is of course a measure of success for the blog in itself. So you can expect credible information from Volkswagen India on this blog, as it is coming in straight from the Volkswagen desk. In the future updates on the site, we will try to discover the positives and negatives of the new ‘wagens’ coming out of their factories. But for now, here is what they have to say :

Germany engineering, solidity, innovation, safety, state-of-the-art technology….you might already come across these attributes relating to Volkswagen. Let’s give you a quick heads-up on where we are coming from and where we are heading. All this directly from the Volkswagen desk…

The highest volume brand of the Group is Volkswagen. Europe’s most successful car brand has made successful inroads into the Indian market. Volkswagen presents itself in a variety of segments as a premium manufacturer of high-volume models. As a first step, the Volkswagen brand launched the globally successful Passat in 2007. To expand its portfolio and cater to the mid segment, Volkswagen launched one of the brand’s bestselling models, the Jetta, in India in July 2008. Both the sedans are being assembled locally. The iconic New Beetle and the high-end SUV Touareg were introduced in December 2009. Also available is the high-end Phaeton. Expect some great new additions to this list in the very near future.

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From December 12, 2009 the new Pune plant has started rolling-out the hatchback version of the Volkswagen Polo. Recognizing the importance of an extensive dealer network towards scripting a long-term success story, the Volkswagen Group is setting up dealerships spanning the entire country, having in total around 120 dealerships across the country today. They are not only laying the foundation for a substantial increase in sales but also doing the groundwork for offering a first-class all-round service, taking customer satisfaction to the highest level.  The launch of Polo, the hatchback, is a visible testimony to Volkswagen’s vision of  “Mobility – Made in India”.

Volkswagen India is working incessantly towards bringing in the right products for the new-age Indian motorist who loves to drive and wants his/her set of wheels to be his companion in all that life throws at him/her. We also endeavor to back this up with an always-with-you approach towards online media. Because at Volkswagen, your expectation is our greatest inspiration!

Here are some images of the Passat :

Posted by misterjester   @   6 July 2010 3 comments
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