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Will Amazon do to Android what Google could not (in the middle east)

A few weeks back I wrote about how Google might be killing Android in Dubai, not directly but indirectly. The mistake of Google of not telling users here in the middle east that Google Market is not part of the Android offering, and the Handset manufacturers are the bigger scammers (read Samsung, LG, HTC), not publicizing the Android App Market, but not letting users even see it. But for all those guys who have had some trouble getting apps from the app store, especially here in the middle east or anywhere Android Market is not available, here is an option. The Amazon App Store.

You read that right, a company that does not really have anything to do with the Android until now, has an App Market that rivals the one from Google itself. The advantage that it provides over the Android Market is simple, access to the vast bank of Android Apps that are available in the app store. Although they have been sued by Apple for using the word App Store, Amazon has gone ahead with the release of the software for android phones. With the launch, they have also launched a new feature called test drive, which lets customers like us experience the app before buying it. This along with the great recommendation engine and app discovery feature make this one of the best app stores around. You can also shop in the Amazon App store online using your computer and sync the same with the device when you open the app. The service is just great.

The greatest news for the guys in the middle east will be that apart from the free apps, they will now have access into the paid apps for Android. This is possible with the 1 Click check out feature that many of us are already used to here, ordering from Amazon. So the Android user who is excited and wants to get this software, here is how you can do it. First of all visit the following link : http://www.amazon.com/mobile-apps/b?ie=UTF8&node=2350149011

Forget about the warning that says App store is available only in the United States, enter your email address at the right of the screen and click go. You should see an email with the link to the App as well as the step by step process to install it. Here is the screen below.

Download the application and install it on your phone. Once you are done installing , login with your Amazon Username and password and you are good to go. I have used it on my Nexus one and have not yet bought a paid app. However, the free apps are downloading just fine and working great. Looking forward to what’s next ? A Tablet from Amazon like the Kindle, or even another phone from Amazon this time. Why not, even Micromax in India has an Android Phone. Amazon has built the app store that Android should have had from the beginning. (And the free app a day ploy is genius.) What Google does next will be interesting. Do they embrace what Amazon has done? Or do they shun it in fear? But at the end of the day, this may well be Amazon eating Google’s lunch — off of their own plate. Well let’s just hope that this competition brings about better experience for us customers and better apps into the market place.

5 thoughts on “Will Amazon do to Android what Google could not (in the middle east)”

  1. Very informative. I never knew these options. BTW what about the market application in your android phone? Is not the app store as I always thought it is.

  2. Hi Melwin,
    do confirm if you are able to use the amazon interface and can actually download/buy apps. I have tried amazon appstore on couple of android devices (not rooted). Though the appstore software will get installed and one can sign in, it is preventing transaction at different levels. For instance it does not download to a UAE number and it does a check on the entered credit card, eventually rejects on identifying the region. The site legality clearly states “The amazone appstore is only available to customers located in United States”.. Cheers

    1. Hi Amar,

      I have tried the Amazon Market app on my Nexus One and have found it to be working for free apps. For Paid apps though however, it is clear that they will not support it. However, I have used my bro’s credit card for registration. That could be a reason. I am going to actually remove the app, reinstall it with the UAE credit card and try again.

      Will write again about it, soon.

      Melvin

  3. I can confirm that the app store needs a US credit card even for free apps of the day. Any other country credit card will not work

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