Google has been the cornerstone of the Internet’s expansion for some time now, I know there would be a few readers that would disagree with me on a more technical level, however Google did to the Internet what windows did to the desktop PC. Gave it a shape and a voice. Today we cannot really think of a life without Google. We use the search for everything, even the term Google It is now in the dictionary as a synonym of search. One of the industries that really did well with the explosion of the internet was the Job Search industry, going from newspaper ads locally right to the internet job search sites like Monster.com to now the very popular Linked In. Most people use the common routes of the internet for job search, i.e. search for a job on a job site, send in your CV and wait for a response. However there are more innovative ones among us that are using the Internet resources differently for job search, more on that later. The tried and tested route is great for beginner jobs and for intermediate jobs. However a you grow up the ladder this method starts to fall short. Main because head hunters look for people in higher places, as well as referrals and contacts take over.
Through all of this, one thing is emerging as a major trend in the Job Search / Hunt industry. Google. Most people these days are Googling potential candidates to search for information like credibility, recommendations etc. Linked in is one of the most popular of these sources that shows up, on a close second would be Facebook and Twitter. It would be logical considering that these sites are as big as they are, Linked in with over 100 Million users and Facebook with a staggering 500 million users. Googling a person can bring about the information about a person that he may or may not be particularly proud of. Like that drunk party you were at, or someone blogging about your inefficiency etc.
Based on this it becomes imperative that you really go out there and start Ego Googling once every few months, just to make sure that the information about you is current and relevant and in fact you are Googlable. What do I mean by that ? well for starters make it easier for people to find you on Google, make sure that there is good information about you and not too much dirt. Once this process is done you will see that a person looking for your information might be able to find, that you are indeed an achiever as well as have some evidence to back it up.
The entire process above is called Personal Branding. What it means though is that you are working to promote yourself similarly as a brand would do. I am working on something similar for myself, if you Google Melvin Pereira, you would see that most results are between a namesake and of course me. The namesake is a renowned photographer of Jet Planes and has been quoted over the internet a lot. Which makes him easier to search than for example me. But I have an advantage, this blog. Having a domain name with my name and a blog has ensured that I am searchable, and findable. My thoughts and knowledge base is this blog itself. I know a lot of you are thinking is this really relevant to me ? Well for starters you don’t always need a blog to be findable on Google, you only need to compete with all your name sakes in order to reach the first page and the top results there. Here are some steps that might help in the process :
- Google Yourself regularly : What does come of that exercise is you can see how far off from the first page are you. Only when you know how far back you are, can you know how much work is required to put you to the front pages.
- Online Participation : Participate in websites where interaction would lead to increased visibility. Read and comment on blogs that are related to your line of work, try to help others out online, e.g. educational forums where college students ask for answers. Etc.
- Linked In : Have a great Linked In profile. Filling in all the sections as well as providing as such relevant work related information as possible. Considering that Linked In profile would be one of the first pages that show up for your name, the more information it does have the better the impact it would have.
- Repeat Step 1 every few months, or every month initially.
In the process, I will also be able to help. On this blog I am starting a section called Inquisitive Interviews, a series of Interviews that are well, Inquisitive to start off with. I was being asked the question by some college students on if there line of work is correct and what are the growth prospects, although I am not qualified nor experienced enough I thought that by providing them with information related to how people work ? What did they study to get there etc, it might help to make some good decisions regarding their career. Complimenting this, it would also provide some visibility for the person in the interview on Google, as my Blog is now quite frequently visited by Google.
There are many different ways through which you can be famous online, by putting up really stupid pictures of yourself (which might not be the best for your career) also by helping people, and getting recognized for it. For the benefit of a lot of my readers, I hope Inquisitive Interviews will provide some value too, making the interviewee Googlable and help them advance in their career. If you want to get featured in Inquisitive Interviews get in touch with me at me[at]melvinpereira.com. Additionally I would request you to share this section with more students in the hope that it will be helpful to them