Blackberry is one of the world’s top Smartphone manufacturer, and that is an undeniable fact when it comes to Web enabled Mobile Phones. Traditionally what was considered that the Blackberry was a Business Person’s phone, and they did a great job selling the phone to organizations. For a company who was first time into the market, taking on giants like Apple and Nokia, they carved a Niche for themselves. A few months back my wife got on to the bandwagon and well eventually I did and one of the biggest fact seemed to be the BBM, for her and well cheap internet connectivity for me. However with passage of time and usage I have to admit, BBM is something that I have got accustomed to.
From my boss to my wife, and a whole lot of friends in between, the BBM has actually bought over a lot of fans to the BBM and in turn the Blackberry itself. For all of the guys who are wondering what the BBM is all about this video should give a better idea. In fact this post has so many videos all from Blackberry as a testimonial to Blackberry’s commitment to pushing the BBM.
Blackberry has realized this and the new campaigns of Blackberry are now centered around the BBM, like this one here. More so in India, from the Blackberry boys ad to now an entire range of ads around the BBM here are a few for you to look at.
Now there are more ads talking about flirting and such, so well here are some for you to feast your eyes on.
What really makes the BBM interesting
1. Sometimes, you’ll know that they’re ignoring you:
Once you send a message, a few things can happen.
a. A clock will appear, indicating that the message is in the process of being sent.
b. A check mark will appear, indicating that you’ve sent the message successfully.
c. A check mark with a ‘D’ appears. This means the message has arrived to the intended PIN.
d. A check mark with an ‘R’ appears. Your message has been read.
So why haven’t they answered…? What are they doing?! Did this ever happen to you when you stuck with traditional texting? Probably not, because that ‘R’ makes all the difference. You can rationalize the blue out of the sky when a traditional text message goes unanswered. Try rationalizing an ‘R’ message and see what you come up with besides: “I am meant to be alone forever.”
2. Other times, your message will get lost in BBM limbo:
Due to the flaws of modern technology, you’ll occasionally see a hieroglyphic BBM symbol that you can’t comprehend. No ‘R’, no ‘D’, just confusion and angst. This symbol will remain the same for a few days, at which point you’ll take to Google in order to decipher what it all means. “Was I deleted? Is their phone broken? What the hell is this symbol of what is seemingly a man talking on a phone?”
3. Your PIN is unstable:
With every new cell phone comes a new PIN. Anything sent to your old address is sucked into the ether. This could lead another party to believe that you’re actively ignoring them (see #2);
4. There’s no such thing as “taking a hint”:
When you ignore someone via BBM, it’s perfectly reasonable for them to assume that it would be “okay” to contact you using some other vehicle, like GChat, Facebook, or traditional texting methods due to BBM’s lack of dependability. “She must’ve not received my last 20 BBMs… time to virtually infringe on her alone time some other way.” Don’t ignore someone on BBM and expect that they’ll go quiet into the night. You may have to end this one like an adult.
5. Your risqué messages are at constant risk:
Unless you’re the motivated type who makes amendments to the nicknames in your BBM contact list, it’s likely that common names will show up in multiples. That means confusing your cousin Brian with your lover Brian; your roommate Steve with your one-night-stand Steve. Do you really want to ask your co-worker Dan if he enjoyed your “performance” the night before? Didn’t think so.
Still loved by most users
I know I now sound like a skeptic, even with all these flaws, what stands out is features like sending pictures, voice notes immediate reactions, group discussions etc. But these are possible with other ways too, what makes it really interesting is the knowledge if the person has sent the message or not.
I am sure most people with BBM have noticed a scene like the one above, trying to make conversation with the people who are not there, sacrificing the time with the people who are in front of you.
All in all, if it is up to Blackberry most of us will be like this, but I guess that’s where cell phone etiquette comes in. Like they say, life was a lot more simpler when Blackberry and Apple were only fruits.