For most guys who read this blog, you will know that we love Google here. And when Google tells us that they have a product that is competition for Facebook of course the excitement levels around here are way too much. Although I do not believe that Facebook will be overthrown as yet, it is clear that the Giant has competition. Google + as its called, looks quite interesting from the sneak preview given through the videos below. A few months back when Eric Schmidt confessed on National TV in the US that they misread the social media scene and did not read the signs of social media it made all the news. Especially considering that he is the CEO of one of the most influential companies in the world. Their products that flopped included Google Buzz, Wave and many similar attempts at Social Media.
Now Google has not only fought back, but by the looks of things it looks a very interesting platform. Google has close to a Billion visitors a month on their site and what this means is that they already have a large user base. Facebook has very loyal supporters, but if you remember s did myspace at some time. The undoing of Myspace or the rise of Facebook was largely attributed to the increasing number of parents and elders into a platform that was started off for college students only. Facebook today has similar issues. People are leaving Facebook just cos they don’t want their parents to see some drunk brawl pics uploaded by a distant “friend”. So will Google + be able to fill up the gap ? Well yes and No. Early adopters are going to love Google +. But the success of Google + completely depends on how it would evolve, just like Facebook.
What Facebook did and what Google was unable to do was provide a face and an identity to their users around the Internet. Google has struggles to pull this off for so long. But with the Google Profiles, Gmail and Google + the offering is going to be pretty strong from Facebook. The identity provided by Facebook was among the first in the industry, it will be keep to see how Google might utilize this to their advantage. It is ironic that I am posting this rant on Facebook to talk about the death of Facebook and possible rise of Google +. Google has the knowledge of all the things that Facebook did wrong, and all the things that Facebook could not pull off. Add to it the innovative nature of Google and we might have a pretty strong offering on our hands.
Not to forget Android. It is a known fact that Android is taking over the smartphone market with a storm, and it is also a known fact that the future of the internet is mobile, Google + deep integration in Android will just make that offering so much stronger and desirable in the days to come. The service is currently invitation only, just like most of Google product releases. This means they will work on the curiosity of the users to being them to the product, however the success is completely going to depend on the usability, privacy control and the new features that the product brings. I am already excited, and have applied to be invited. Videos and the link to get your own invite below.
Google + a Quick Look
Google + and Circles
Google + : Explore Settings
Google + : Mobile Explore
Google + : Video Chats with Hangouts
Google + : More interesting stuff with Sparks
Google + : Circles
Google + : Hangouts
Google + : Huddle (Group Texting)
Google + : Instant Upload
Google + : Sparks
Watch out for sites that mash up both Facebook and Google + to bring you a combined experience as both platforms are going to be pretty strong for a while. Hmm, someone know any developers who might be interested in working on this ?