Wordless Thursday – The most pirated movies of all time

With SOPA, PIPA and now the ugly cousin ACTA, the world is getting ready for a series of laws that are ready to stop our piracy habits and with it freedom of usage f the internet. It will end the era of remixes and such as well if implemented right. So, well ladies and gentlemen before the governments complete the act of putting up the new laws where you will not be able to download anything from the internet without having to pay someone money, please go ahead and download some movies / music or what ever you want. If you need help, here is a link from one of my early posts in how to.

If you are not sure what you want to download and keep or you want to know which movies are the most kept for record, here is this week’d infographic that might help. The most pirated movies of all time. Wordless Thursday is this blog’s attempt of bringing interesting infographics to the eyes of people.

The 7th Sense and the Indian origin of Kung Fu

I love movies, I love the fact that we can be lost in the movie forgetting all the woes for a while. But then there are movies that make you think, and we would all agree that these type of movies seem to be the best.  I am not a person that usually enjoys movies in languages that I don’t understand. Yes, subtitles are a must but I always believe that Sub titles do not completely translate the dialog exactly.So, well when a close friend recommended a movie that too Tamil movie, I was initially a bit skeptical.

Anyway back to the movie in question, the name of the Movie is 7am arivu, literally translated it means the 7th sense. The movie is loosely based on facts and added fiction to come up with a decently gripping storyline. The movie follows the exploits of Bodhidharma. If you don’t know who that is, well like most Indians you would not. But according to history books, he was the third son to a South Indian King and is the founder of the Zen form of Buddhism along with wait for it, Kung Fu. Here is a trailer of the movie.

Yes, you read that right, Kung Fu. It is believed that Bodhidharma trained the monks at the Shaolin Temple seeing their bad state of health and the martial arts took shape. Interestingly most Indians are unaware of this, but this could be our biggest contribution to the Chinese world. Now well like usual the Inquisitive Mind went in to do some research about Bodhidharma and the truth of the situations, here are the findings.

Bodhidharma was born in Kanchipuram,Tamil Nadu.His original name was Bodhitara.He was born as a prince in pallava dynasty around 440 AD. Some accounts shows that he would’ve been came from Persia , but there was no manuscript evidence to prove it. He was the third child of King Pallava. Being a follower of Buddhism , be was religioussly became a buddisht monk during the 5th/6th century and also credited for zen arts. Hence starting the Zen form of Buddhism. He arrived to china during the Liu Song Dynasty founded by King Liu Yu.

In one legend, Bodhidharma refused to resume teaching until his would-be student, Dazu Huike, who had kept vigil for weeks in the deep snow outside of the monastery, cut off his own left arm to demonstrate sincerity. Shaolin monks and disciples follow a unique practice among Buddhists in that they greet each other using only their right hand.

There is a complete and interesting history and life of Bodhidharma put together at this link which will give more insights and a very fairy tale or storybook type line to Bodhidharma’s life. Interested people should check it out.

The movie however just touches on some highlights of his life, as well as tries to bring into the future the personality of Bodhidharma in the quest of relevance. Although the song and dance, provide the indian movie factor, the movie all in all does a fair job at keeping you interested in the plotline although it is a fairly anticipated ending. The movie also boldly enters into territories of Genetic Memory and such to provide some scientific touch in the movie, the interfaces on the computers etc provide some geek eye candy with Sruthi Hasan providing just the Eye candy.

The first section of the film detailing Bodhidharma’s exploits in China is definitely the best part of the film. There is very little dialogue and Surya makes the most of his very expressive eyes to convey the various trials Bodhidharma has to undergo. While copious amounts of research appear to have gone into the making of the film, in this section it has paid off and it makes for a strong opening. Sadly though this isn’t maintained. The story has a lot of potential as it mixes science fiction with a disaster movie theme and a dash of Indian masala romance but it doesn’t quite gel. The most overused part of the movie however is Hypnosis, and I am not too sure about it. Does make for an interesting movie plot though, oh enough with the spoilers, I can see some of you already not wanting to read the rest.

In my suggestion if you have not seen the movie, you probably should. If not for the movie itself, but for the attempt of the indian movie industry to move forward than just, boy meets girl fends off the world to get married. South Indian movies, especially Tamil and Telugu movies seem to provide the audience the mental stimulation along with entertainment, unlike a Akshay Kumar starred no brainer. Dashavataram (10 avatars) was another such attempt toying with the idea of Chaos Theory and such, but very badly executed. However, 7am arivu provides enough mental fodder for even the most critical cinema buffs.

Bollywood and Social Media – Ra.One

Bollywood’s interest on the internet was so long left to some ads on youtube, trailers and websites for nearly every movie that tried to provide some “interesting” information about movies. Lately we do see some activity on the social web, Facebook Pages and such started by Aamir Khan during Three Idiots, were quite engaging. Aamir himself on his twitter used to post and interact with people for publicity.

What one does, the next Khan seems to take on seriously and try to outdo. Case in Point, Ra.One. In the past few days if you have not seen an Ad for Ra.One on websites that use Google Adsense, then well you might not be a frequent surfer. Because, I have seen the ads everywhere from Gulf news right through to Labnol.org one of the most famous tech and how to blogs from India. Compelled to click on the ad, I did click on it. This is my review of what I found and where I was taken. An insuisitive thought on the social media campaign for Ra.One.

First of all SRK and Google have partnered for the promotion of the movie Ra.One. Although I am not a big fan of SRK, I am of Google and so when they decide to pay attention to a movie in India, it makes things a lot more interesting for tech fans especially Google fans like myself. So well here are what Google is offering SRK and what I think of those.

The Google Ads

Impressive. One word to describe the campaign. They have targeted audience on various age segments and various interest groups. Starting from the teaser ad which spoke about the launch of the YouTube campaign, right through to the various sizes of ads and the sheer number and visibility of the ads, am impressed. They did manage to not only attain my attention, but also got me to click through. I do click ads on blogs that I usually like as a simple token of appreciation of me liking the blog. Although I know nothing like leaving a comment, but if I have nothing to actually comment I do provide a click on the ad. Well the quality of ads is important to click through, and I should say I was impressed.

YouTube Channel 

The ads on Adsense take you to the custom built YouTube page for Ra.One. If you have not been fortunate enough to check it out yet, you should. I was really impressed again with how they have used the personality of SRK to interact with some of the elements that we are used to seeing on the YouTube page. Here is a sneak peek at the YouTube channel with a video available on the channel itself.

Google Plus

Yes we all heard it, SRK will be on Google Plus Hangouts, Hanging out with fans soon as well. He has a new profile on Google Plus after conquering the twitterscape with his twitter profile. You can check out his Google Plus profile here with this link below:

No you cannot add him yet, cos Google and he are working on privacy, but if you do check out the profile you will see very soon that there are spicy bits to the movie progress there.

Website and other profiles

The end of the video on YouTube takes you to the website of Raone, and you will be really surprised to know how much effort they have put in on the online presence for Ra.One. They have actually gone ahead and created a profile on nearly every interesting social network where you can find people on. From the indian ex favorite Orkut, right through Blogger where they are posting some interesting information.

The website first of all was a bit disappointing after all the roads leading it there. It was completely flash driven made for children sort of a website. Could have been better. But there are some interesting new things from other indian movie websites, the shop where you can buy merchandise (again for children) and also a comic as well. I am thinking the movie is more inclined to get the kids into the theaters. There is also an interesting segment which is deconstruct G One and it shows really heavy terminoligy for the gear he is wearing. You should check it out here : . Reminded me of Prashant Nair :)

Coming to the Online profiles, well I am going to list them out here to save you the trip to the website but if you do want to go then the link is : http://www.raonemovie.com.

Youtube : http://www.youtube.com/raonemovie

Google Profiles : https://profiles.google.com/107544518344682087224/

Blogger : http://raonediary.blogspot.com/

Linked in : http://in.linkedin.com/in/raonemovie (really ??)

Orkut : http://www.orkut.co.in/Main#Profile?uid=18156379693003537934 (Wont open in Dubai, Thanks Etisalat)

My Space : http://myspace.com/Ra.OneMovie

Flickr : http://www.flickr.com/photos/raonemovie/

Twitter : http://twitter.com/#!/IAMSRK (SRK’s Own Profile)

And the Grand Daddy of Social Media Marketing

Facebook : https://www.facebook.com/Ra.OneMovie

With this new avatar of Movie Marketing, SRK and RA One have taken another leap into the online world, but how successful the campaign will be can only be measured with the success of movies, well soon you could be seeing more of these.

It is the first time that an Indian movie has so thoroughly embraced online advertising and engagement with fans. Couple that with the increase in online distribution of Bollywood movies on Yahoo! and YouTube and it signals that the industry is making a concerted effort to tap into the online market. The entire campaign also shines some light on the fact that Google seems to have a keen interest in India, and everyone knows to be popular in India you need to be associated with Bollywood and Cricket. With Youtube already showing IPL games live streamed across the country this might be Google’s foray into Bollywood.

Teach your parents tech, the Google way

With the internet and websites evolving, it is getting more easier to keep in touch with loved ones. Email, IM, twitter, and these days even Facebook. We tend to give tech as gifts these days to our loved ones these days, but sometimes we find that our parents and some children are really still struggling to catch up with the amount of tech we are used to, and it would become difficult for them to still work on basic tasks on computers, while using the computer or phone.

Well, Google to the rescue like always. And no I am not asking them to Google whatever they want. Google has set up a new initiative called teach parents tech where they have uploaded a lot of videos of how to actually go about doing simple computer tasks, tasks we feel are easy but some technologically challenged people find difficult. Yes I used the words technologically challenged and no I dont think its a real phrase. Getting back to Teach parents Tech, the initiative I believe is excellent, from changing wallpapers on your windows based computer right though to Web, Media, Finding Information and Communication. The best part is that you can customize a letter for them and select the videos that they are going to love to learn from.

Once you send your personalized email they can view the personalized playlist on YouTube with instruction videos. I guess there is not much left to say, but send it to those technologically challenged friends of yours, or that family member that asks for too many tech support questions. The website header itself says “Send your parents a TECH SUPPORT care package

On the down side, if you receive one of these emails, well that just means you know what your friends really think of you. Here are some video samples of the training that you can send.

How to create a strong password

How to copy and Paste

How to make text bigger or smaller

How to stop getting a newsletter

How to make calls from your computer

How to Chat

How to check spellings

I am sure that once the Android platform gets more famous, it will become more apparent that many people might need some help with it as well, and guess what I will be waiting for a new how to video channel for them as well.

Check out : Teach Parents Tech

Wost action scenes in Indian Cinema – Special Effects getting worse ?

First things first I am a Big Bollywood fanatic, I love the song and dance too. And when I say Bollywood I want to make sure that these are the movies from Bombay (now Mumbai). For most of those who did not know there are so many different sources of movies in India, Just check out the Wikipedia for these different movie sources from India, Assamese cinemaBengali cinemaBhojpuri cinemaHindi cinemaKannada cinemaMalayalam cinemaMarathi cinemaOriya cinemaPunjabi cinemaTamil cinema and Telugu cinema. Most people in the west just classify Indian cinema as Bollywood, just like languages in India as Indian (to be read : “Say something in Indian“). Since I like to keep around the technology aspect on this blog, this post is dedicated to the art of special effects in movies that are well by the looks of things getting worse.

First things first the list of the worst special effects in movies, then we will look at whats going on in the Industry today:

10 : Unstoppable – Akshay Kumar

9 : Crazy Kicks

8 : Rajani

This list can never e complete without the antics of Rajanikanth.

7 : Smoking style by Rajnikanth

6 : Fight Scene :)

5 : Matrix revolutions in India

4 : Indian Superman

3 : Better than the wild west

2 : Rescue to the rescue

1 : Best Horse in the world

Most of these have been compiled from shares on Facebook on my profile. But I did add a few from YouTube as well. Anyway, one of the biggest things that the above list will show you is the special effects, or rather the lack of it. Although being one of the largest Movie Industry in the world (bigger than Hollywood) we don’t seem to have a good section of Special effects for movies. Is it because we are not capable ? I dont think so, the imagination and creativity shown in the above clips proves so, albeit sloppy.

There is no market ? Well I hate to disagree, Kkrish and Koi Mil Gaya and other movies in India prove that this is not really true. If yes what is stopping it back ? I have news for you, Oscar shortlisted Hollywood film ‘Alpha and Omega’, which was animated by the Mumbai based Crest Animation Studios, is one of the best examples of the trend of 3D entering into India in a big way. The film is the first international 3D animation film, produced in India and it’s success is a good sign for things to come, says Crest CEO A K Madhavan.

“With ‘Alpha and Omega’ a Indian animation house released a global movie in 2600 theatres in the US and grossed 250 crores in box office collection. It is a sign of the good things to come,” Madhavan told PTI. James Cameron, the Hollywood filmmaker who helmed blockbusters like ‘Titanic’ and ‘Avatar’ also seconds India’s chances. Lets hope we don’t miss these above Jems of the Indian Movie Industry.

5 jobs you did not know could be outsourced

Business models are all around us, people all the time talk about doing something apart from your real job to actually find something to provide with a second source of income. One of the ways you can make some money is by helping someone with a service you are good at, s that they can pay you for it. Outsourcing in other words. Basically outsourcing in the broad sense could be interpreted as ‘sourcing’ services or products ‘outside’ of your normal routine business line.

The buzz word in India is Outsourced, so much so that jobs lost to Outsourcing in Bangalore got their own word in the dictionary, Bangalored. Initially I was annoyed, but then proud that Bangalore is featured in more places around the world not just for software development (which in itself is outsourced work). Moving on, Outsourcing solutions, call centers, engineering etc is one thing. People who like the concept sometimes have taken it a step too far. Of course when it comes to taking things too far creatively, we Indians are hardly featured. Most of these examples are from the US, and am sure that if someone thinks of doing them seriously else where, they might accumulate income doing it. Like they say, if someone is will to pay money for a service there is always someone else ready to do it.  Here are 5 interesting examples :

5. Fake Paparazzi to make others feel that you are important and famous

There is no better way to let the world know you have arrived, then have paparazzi follow you around. From being pinned to the death of princess Diana, right up to making Paris Hilton famous. But this service makes you think how genuine most of these Paparazzi are actually ? The Insider magazine reported of such a service operational, on further research I stumbled upon Celeb4aday the service that allows you to have fake paparazzi follow you around for as little as $500.

Basically, you schedule a time and place, and the company sends its photographers out to call out your name, barrage you with questions and take endless photos of you. It has packages starting at $500 for 30 minutes of irritation and going all the way up to a heroic $2,500 for two full hours. With that package, you also get a bodyguard to protect you from the fake paparazzi, a publicist to field the fake questions for you, a limo, a fake gossip magazine with you on the cover and after the whole thing is over a DVD with a handful of the pictures that your pretend entourage took of your’s.

It might get you noticed, but publicity, I think is a long distance away. Anyway, I guess that some of the struggling Bollywood stars could use this service. Although you could get a bunch of friends do it for you for lesser maybe.

4. Alibi service

If you are into something that you don’t really want people to know about, you always need to have handy alibi’s ready. Alibi’s can range from covering up your tracks when you are caught with something as simple as not being in the office on a particular day to a court case. Generally people rely on their general knowledge, common sense and what they see like movies, series etc for inspiration. However backing up your story with hard evidence is something that everyone falls short of, cos more people knowing about the hoax, means that it can actually be leaked.

Now step in, the Alibi Network; It will come up with some crazy story like how you were actually going for a secret job interview, but on the way you were in a car crash; the hospital had to save your life, and you’re groggy from all the morphine — and you will have all the documents from the “hospital” and “job interview” to prove it. Its as if MI6 prepares documents for their spies a.k.a 007.

You can even get the company to help you fool potential employers into believing that you have attended certain classes and seminars to boost your resume. The prices run $75 and up, depending on how much effort is required to back up your story. One thing to note for sure is that these guys do not really help in criminal activities, although the entire operation somehow seems illegal for me.

3. Break Up with someone

Now your eyebrows are really going up, I can see. Breaking up with someone when a relationship goes sour is one of the hardest thing to do for most of us. Unless you are a person who is just there for a short stint, this is the part of a relationship that causes the most heart ache. The company iDUMP4U has decided to capitalize on your pain (or happiness, depending on which side of the breakup you’re on) by offering its services to dump your significant other. For a nominal fee of $10 for a basic breakup, $25 to call off an engagement and $50 to announce a divorce, they not only provide the service but also records the whole thing to play on its YouTube channel, providing your significant other with their 15 mins of fame as a parting gift.

The company’s online form provides an interesting warning, below.

“Remember, we are ASSHOLES … we dump people for a living. So if you feed us fake information, or wrong info, and waste our time. We will make fun of you on the web. That is what we do …”

Breaking up over the phone is something that is generally frowned upon, Facebook and twitter even worse. If that is the case then really this service should be rated the worst way to end a relationship with someone. However, it does let you get away from that awful deed yourself. Would you use it ?

2. Someone to wait in line for you.

Now we are down to the grand daddy’s of these outsourced services. Someone to wait in line for you. I don’t have enough words to describe how stupid this service really is. But the fact that they are operational and doing business should really shut me up. Standing in line is the bane of our over populated, overgrown life. We stand in line for everything, for the tickets for a match to even getting a decent cup of coffee at the Starbucks.

Most people including me, hate this. Imagine if someone would be your personal “line stander” to stand in lines for work. All you have to do is call this queuing agency in the U.K. called Q4U, and for 20 pounds an hour, you can get a full-time professional line-stander to hold your spot. This service is so poplar that companies in the US and Ukraine are also adopting it. There are also freelancers who get paid up to $1,000 for the particularly desperate — for instance, if you need tickets to the next Shah Rukh Khan movie on opening night. Yes, people are paying for this service.

1. A rented relative / friend / company

At some point in time we all have considered using an older friend as an uncle to visit the school / college and get you out of trouble. The idea is not really new, its being tried and tested in Indian movies many times over and with good result. However, the idea is not being used in India. But Japan. Yes those guys who are full of Zen Gardens and fans of Rajanikanth movies. Japan apparently has some of the most loneliest people in the world, maybe due to over indulgence in technology, social media or just plain fact that they as a society are growing apart. But the fact that a lot of people are lonely means that there would definitely have some people who would pay for someone else to talk to.

No listening to their sorrows, no being a weeping pole to others, but to have someone listening to you in the form of maybe friends, family or a relative. One such person-renting exchange occurs in places called Campus Cafes, where grown men pay to come and hang out with college girls. There’s no sex or groping involved — the men are literally paying money just to talk to girls about whatever. Hagemashi Tai (which is Japanese for “I want to cheer up”) is a friend-renting agency. You can hire one of its actors to act as just about anyone for just about any situation. For example, at a wedding in Saitama, Japan, the groom’s manager gave a heartfelt speech about how great a guy he was and how lucky everyone at the company was to have him. The thing is, this “manager” had never set eyes on the groom or anyone else in the wedding before. The groom hired him from the friend agency to the tune of about 20,000 yen.

It doesn’t stop with fake employers — you can rent people to play absolutely any part you want them to, for any occasion you see fit. You can hire a husband to tutor your kids and yell at the neighbors. You can rent yourself a father to walk you down the aisle at your wedding. You can pay someone to go to Disneyland with you. Creepiest of the lot !!


So what do you think ?

People always say, that if you are able to solve a problem for someone, then you can provide them with a service that they will pay for. This goes for Blogs, service industry professionals and also these extremely personal services. Its ridiculous to think that some of these services exist, but traditionally we are all known to use outsourced services in India, and even in Dubai. Household help to do your chores, tutors to help with the time in college where you were lazy enough to concentrate, and even chauffeurs to drive our cars. Would you really use any of these services if they opened in your city ?

Science Experiments at home ? YouTube to the rescue

YouTube is just great, I know when you I say something like that, people usually think, its a Google product, so of course I love it. Yes, I do think its awesome not just because its a Google product (Its a part though) but also cos I think the wealth of resource available on YouTube is nearly unmatchable. In fact, for the sake of How to videos I think YouTube is the best place. For professional looking videos there is Vimeo, which is the video equivalent of Flickr for pictures; but amateur videos, how to videos, guides and music videos, YouTube is just fantastic.

Growing up all of us had chemistry and physics in school, even some experimentation learning as part of the curriculum, but not all of us took that passion forward. When I joined engineering, there were more experiments and lab works that were part of college, and they were interesting as well. However, as we grew older the joy of learning was replaced with the pain to score marks. An in this race, the engineering course which is supposed to create an inquisitive mind in all of us has nearly lost its charm in India. Having said that I do know of a lot of kids who still like to ahead and try some experiments, and these kids are from all ages I might add. That includes, Ryan, my cousin. Interestingly, YouTube will provide them with all the information they need for experiments like this.

Here are some examples of some of the experiments that are available on YouTube. I should say these really did impress me, with the simplicity and the ease of trying them at home.

Psychedelic colors with Milk

Fire Proof Balloons

Invisible Ink with Milk

Crazy Baloons

Create a Lemon Battery

If you do look around YouTube, these are the simplest of the experiments that you will be able to do at home. If you are trying, please let me know.


Wordless Thursday – The CSI Scam

Wordless Thursday this week tries to look at how the Television and movie worlds have actually provided forensics scientists a lot of work, while spreading information which is not entirely true about the profession. This infographic will definitely be an eye opener to all those who think why dont police solve more cases and why does India not employ these guys as part of their crime fighting ?

Actually it might come as a surprise but the Indian Forensics departments are quite highly rated all over the world, including in the USA. But why are they not in the forefront ? Thats because unlike what they would like us to believe in CSI or in CID (Indian rip off) only a small percentage of the cases do actually involve using biological evidence as the info graphic would show. An even smaller percentage have actually enough for a conclusive evidence for conviction. Having said that, here is this week’s Wordless Thursday.

The most expensive Home Theatre in the world

I got an interesting mail with the pics for the most expensive Home Theatre in the world, and let me tell you something it was worth writing a post about. Once I received the pictures I started getting more and more curious about the composition of the system. The Kipnis Studio Standard Experience, also known as “The Greatest Show on Earth” is exactly the most expensive Home theatre in the world. I don’t really know what to actually say about this awesome gadget, a big waste of money or a true piece of art, but I am inclined to think that $6,000,000 is way to much for a home theatre, you could do a lot more than just a Home Theatre in that money.  Now let’s see a few details that make this home theater so amazing.

First of all the person who spent the money and the effort on this monstrocity. Jeremy Kipnis, a music engineer, producer, classical music lover, has paid a whooping US $6 million for this amazing collection. And you have seen nothing yet. Wait until you find out what gadgets make this home theater so top notch.

Picture Elements:

  • Sony SRX-S110 Professional Video Projector (4,096-by-2,160 resolution)
  • Stewart 18-by-10-foot Snowmatte 1.0 Gain Laboratory-Grade Motion Picture Screen

Players and Sources:

  • Sony BDP-S1 Blu-ray Player
  • Sony PlayStation 3 Gaming Console
  • Toshiba HD-XA1 HD DVD Player
  • JVC HMDH-5U D-VHS Recorder
  • SATA Drive (72 HDTV Hours Total)
  • Mark Levinson Reference N°33 and N°33H.
  • Pioneer HLD-X0 Hi-Vision HDTV MUSE Laserdisc Player

Surround Processing and Decoding:

  • Theta Digital Generation VIII 32-bit 8x Oversampling Dual Processors (13)


  • Mark Levinson N° 33h Amplifiers (2)
  • McIntosh MC-2102 Amplifiers (30)
  • Crown Macro Reference Gold Amplifiers (3)


  • Snell 1800 THX Music & Cinema Reference Subwoofers (16)
  • Snell THX Music & Cinema Reference Towers (8)
  • MuRata ES103A Super Tweeters (10)
  • Snell THX Music & Cinema Reference LCR-2800 Center-Channel Speakers (3)

Look at these awesome pictures that will complete the experience of ooh and ahs, we will then talk more about why this beats going to the theatre.

Now lets get to the list of why this really makes going to the Theatre crappy :

The Cell Phone That Goes Off

Honestly, with all the messages we see during the previews that mention how NOT to have your cell phone on during the movie?  How in the world is this still going on in theaters?  Not only that, whenever the damn thing rings at least three times it’s usually cause for murder.  No question.  Giant sign:  TURN CELL PHONES OFF.  Cell phone still rings.  How?  How?

The Tall Person

This is just the luck of the draw I guess.  I’m 6’0 tall so I doubt that I’ve caused trouble for those behind me.  And I have to say theatres have made advancements in seating.  However, if someone is 6’5 or taller you are absolutely screwed.  And if you’re in a crowded theater, God help you.  Ever watch an entire movie with your head tilted?  Its not very nice.

The Talker or Laugher

I didn’t realize how many people thought that a movie theater was their own personal living room.  Not only that, sometimes you get the people that actually speak just to piss other people off.  The worst thing is when you get a group of people that are either drunk or stoned. I guess its fun for them, but at the expense of the rest of us.

The No Seat Situation

You know what that means.  It means you’re sitting in the front which is about the worst possible thing that could happen to you at the theater other than being vomited on, the theater collapsing on your head, or having exploding diarrhea. Aching necks, twisted eyes and tears accompany such a trip to the theatre.

No matter what said and done, spending 6 Million Dollars on a Home Theatre is not something that beats going to the theatres, but surely getting a good system will make the experience at home more personal and better.

Save the Tiger – Augmented Reality Campaign

One of the most fascinating and magnificent cats of all of the animal kingdom is the Tiger. However, we all know that this beautiful beast is on the verge of getting pushed into the extremely endangered species list. Tigers world wide are facing precarious conditions when it come to basic survival. In this effect it was quite apt when NDTV and Aircel in India launched an awesome campaign to try and save the tiger. We have gone down to only 1411 tigers in the country and no amount of campaigns and public support is enough to bring this species back.

What was even more saddening was a friend of mine had an opportunity to visit a home of someone high up the social ladder in UAE; the person was also a UAE national who had immense wealth.  Interestingly, the person had along with his collection of gazillion expensive cars, and other collectibles; Indian Tigers, both white and the normal ones, a few lions, some hippos and even some alligators. My first reaction was this is depressing, then I thought that they are at least keeping these beasts safe. My next reaction was also that of depression thinking what has the world come to, if tigers need to be caged in other countries to keep them safe from us. Not to mention that its really utterly and completely wrong.

I started looking at the campaigns of “Save the Tiger” and although there has been a lot of progress with a lot of people signing up to getting up  and doing something for the campaign, it was imperative that the feeling of loosing these tigers be bought to the foreground. They worked on amazing commercials which were aired on TV, but still had that one element missing. The efforts need to be absolutely increased, these ads are just not enough. Have a look at some of them here below :

So after the campaign in India, I thought it might be worthwhile checking out the other efforts. And I stumbled on the second campaign this time with the cousin of the Indian Tiger, the Siberian Tiger. The campaign of the Siberian Tiger went to technology to be able to achieve the punch factor in the campaigns, not only have they made the campaign interesting but also really powerful, with the power of guerrilla marketing. And we all know how good the guerrilla marketing techniques work.

Trying to make a point, the WWF Tiger T-Shirt shows what it is to be hunted down by poachers like the Siberian tiger. Incredibly graphic, it relies on an augmented reality to show you what it would be like to be shot. Reaching to Augmented Reality to achieve the effect, the campaigners provided T-Shirts to a lot of people which triggerd a shooting animation (complete with blood) when worn in front of a special mirror.  The campaign was launched with collaboration of WWF and Lookatme.ru. Check out the website at lookatme.ru/tiger.

I think we need to start looking at bringing this campaign to India.

Guns in Movies and Extraordinary real life weapons

Just watched the final episode of 24 in the last scenes I saw the ‘Mole” use a gun with a silencer while driving around a car. I was in the NCC and while I was with the NCC in India I got a chance to use fire arms as part of the training exercise. I remember that it was not the most comfortable to actually use a fire arm. I began to start thinking was I wrong in thinking that a person actually has a bit of difficulty using these weapons and its not really child’s play ?

Movies have set the tone of our perception of usage of firearms, more often than not, you would see an action hero pick up 2 or maybe 3 weapons and act as if its the most natural thing to do. So well the Inquisitive mind got to work to find what is it actually like to use these weapons, and since I dont have these or have access to these I began to look at the next best option, Youtube. I want to share what I found … A Myth Buster

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