5 Reasons to Stick with Facebook

I can’t begin to tell you the number of complaints I’ve seen from Facebook users who hate the new features in the news feed. While I can certainly relate with some of what I’ve seen said (that ticker in the sidebar annoys me to no end), I’m sort of surprised by the threats to leave and the general amount of complaints.

Change is, after all, inevitable.

And that’s just it. Facebook has changed dozens of times in the past. These most recent changes, once you get used to seeing them on your screen, are just like the others. They become part of the Facebook experience and no longer bother you. Still, there are plenty of reasons you should stick with Facebook despite their seeming desire to compete with every other social networking platform in existence. Here are some to consider.

 

Privacy Issues Exist Everywhere

One of the hugest complaints I see about Facebook is the changes they’re making to your privacy settings. OK, so a few things may have changed and left you feeling a bit more exposed than you were before, but Facebook did NOT take away your control over the situation. It would be to your benefit to learn a bit about the changes, figure out what you need to do to increase your security (or decrease it), and then share that knowledge with others.

Social Media is Here to Stay

While Facebook is just one of many social media sites, we already know that social media is a pretty permanent fixture in the internet world and it has a huge presence. A few angry people jumping over to the next new media platform will not change Facebook’s popularity. This means you’ll have a harder time networking on other sites than you would if you simply stuck around to learn how the new features really work.

Facebook Does Hear You

Have you seen a new group pop up called “We Hate the New News Feed” or “Click if You Love the New Timeline?” Facebook actually sees these groups when they’re created and, believe it or not, they are watching to see what people are saying about the changes. They may not change everything – or anything – back to the way it was, but they might offer solutions and future upgrades that address your concerns and make things easier for you to use. Of course, they may simply apologize for upsetting you and move on. But, really – could you expect any different from any social media platform?

Your Business Depends on Facebook

Edison Research recently released a study that showed that approximately 41% of the people living in the United States use Facebook. That’s a huge percentage and that’s just the United States. If you have a local business, consider that 41% of those in your local municipality are on Facebook at any given time. If you have an online business, you have the potential to reach a rather large global audience. The reality of the situation is that a large number of your family members, friends, customers, and potential customers are using Facebook regularly. And the odds of them jumping ship are pretty slim.

More Change is on the Horizon

Like I said before, change is inevitable. Facebook announced even more changes in the coming weeks (some of which actually look pretty cool). What makes you think Google+, LinkedIn, Twitter, Tumblr, and all of the other sites you use won’t change as well. Fact. They will. Eventually. And you’ll probably hate those changes just as much in the beginning as you hate these.

It’s a waste of time to jump ship simply because of a little bit of change. It is a part of life. You’ve built a huge network and if you’re in business or have any sort of public reputation you simply don’t have the time to start over. Embrace the changes you’re seeing and learn to use them properly. You may be surprised at how easy they are to adapt to. And (shhhh – don’t tell), you may even end up liking them.

About the Author: Patty Kleen is a full-time writer and blogger with a passion for social media and personal finance. She enjoys writing about social media tools, online business marketing, credit repair, bad credit loans, and money saving techniques for those with poor credit histories. 

This post is part of our I’m Inquisitive too initiative, which encourages readers to participate with interesting, inquisitive insights from their end. If you would like to participate please do drop me an email at me[at]melvinpereira.com with I’m Inquisitive too in the subject.

Bollywood and Social Media – Ra.One

Bollywood’s interest on the internet was so long left to some ads on youtube, trailers and websites for nearly every movie that tried to provide some “interesting” information about movies. Lately we do see some activity on the social web, Facebook Pages and such started by Aamir Khan during Three Idiots, were quite engaging. Aamir himself on his twitter used to post and interact with people for publicity.

What one does, the next Khan seems to take on seriously and try to outdo. Case in Point, Ra.One. In the past few days if you have not seen an Ad for Ra.One on websites that use Google Adsense, then well you might not be a frequent surfer. Because, I have seen the ads everywhere from Gulf news right through to Labnol.org one of the most famous tech and how to blogs from India. Compelled to click on the ad, I did click on it. This is my review of what I found and where I was taken. An insuisitive thought on the social media campaign for Ra.One.

First of all SRK and Google have partnered for the promotion of the movie Ra.One. Although I am not a big fan of SRK, I am of Google and so when they decide to pay attention to a movie in India, it makes things a lot more interesting for tech fans especially Google fans like myself. So well here are what Google is offering SRK and what I think of those.

The Google Ads

Impressive. One word to describe the campaign. They have targeted audience on various age segments and various interest groups. Starting from the teaser ad which spoke about the launch of the YouTube campaign, right through to the various sizes of ads and the sheer number and visibility of the ads, am impressed. They did manage to not only attain my attention, but also got me to click through. I do click ads on blogs that I usually like as a simple token of appreciation of me liking the blog. Although I know nothing like leaving a comment, but if I have nothing to actually comment I do provide a click on the ad. Well the quality of ads is important to click through, and I should say I was impressed.

YouTube Channel 

The ads on Adsense take you to the custom built YouTube page for Ra.One. If you have not been fortunate enough to check it out yet, you should. I was really impressed again with how they have used the personality of SRK to interact with some of the elements that we are used to seeing on the YouTube page. Here is a sneak peek at the YouTube channel with a video available on the channel itself.

Google Plus

Yes we all heard it, SRK will be on Google Plus Hangouts, Hanging out with fans soon as well. He has a new profile on Google Plus after conquering the twitterscape with his twitter profile. You can check out his Google Plus profile here with this link below:

No you cannot add him yet, cos Google and he are working on privacy, but if you do check out the profile you will see very soon that there are spicy bits to the movie progress there.

Website and other profiles

The end of the video on YouTube takes you to the website of Raone, and you will be really surprised to know how much effort they have put in on the online presence for Ra.One. They have actually gone ahead and created a profile on nearly every interesting social network where you can find people on. From the indian ex favorite Orkut, right through Blogger where they are posting some interesting information.

The website first of all was a bit disappointing after all the roads leading it there. It was completely flash driven made for children sort of a website. Could have been better. But there are some interesting new things from other indian movie websites, the shop where you can buy merchandise (again for children) and also a comic as well. I am thinking the movie is more inclined to get the kids into the theaters. There is also an interesting segment which is deconstruct G One and it shows really heavy terminoligy for the gear he is wearing. You should check it out here : . Reminded me of Prashant Nair :)

Coming to the Online profiles, well I am going to list them out here to save you the trip to the website but if you do want to go then the link is : http://www.raonemovie.com.

Youtube : http://www.youtube.com/raonemovie

Google Profiles : https://profiles.google.com/107544518344682087224/

Blogger : http://raonediary.blogspot.com/

Linked in : http://in.linkedin.com/in/raonemovie (really ??)

Orkut : http://www.orkut.co.in/Main#Profile?uid=18156379693003537934 (Wont open in Dubai, Thanks Etisalat)

My Space : http://myspace.com/Ra.OneMovie

Flickr : http://www.flickr.com/photos/raonemovie/

Twitter : http://twitter.com/#!/IAMSRK (SRK’s Own Profile)

And the Grand Daddy of Social Media Marketing

Facebook : https://www.facebook.com/Ra.OneMovie

With this new avatar of Movie Marketing, SRK and RA One have taken another leap into the online world, but how successful the campaign will be can only be measured with the success of movies, well soon you could be seeing more of these.

It is the first time that an Indian movie has so thoroughly embraced online advertising and engagement with fans. Couple that with the increase in online distribution of Bollywood movies on Yahoo! and YouTube and it signals that the industry is making a concerted effort to tap into the online market. The entire campaign also shines some light on the fact that Google seems to have a keen interest in India, and everyone knows to be popular in India you need to be associated with Bollywood and Cricket. With Youtube already showing IPL games live streamed across the country this might be Google’s foray into Bollywood.

Inquisitive Guide – The “new” Facebook : Everything you need to know

Yes, our semi favorite Social Network has changed … again. The fact of the matter is whether we like it or not, the changes are here for a while, until they change are going to change once more. There have been more negative reviews to the redesign than positive ones, the fact of the matter is no matter how much we complain, it is still a free product that we are NOT compelled to use, but we all use during our everyday life. After desperately trying to add in all the features that were unique in the rival social networks like the subscribe feature making the twitter’s main feature available on Facebook and the lists redefined to behave more like Google Circles; Facebook threw their biggest gamble yet. A complete redesign from the profile to the user page.

Yes I liked the previous Facebook better, but I guess we all need to adapt into the new one; so what if I thought someone had a Blue Drink and barfed all over the screen. So I thought I will post some of the most important features of the “new” redesigned Facebook. Some that might need to be known to all. Sigh, I liked Social Networking sites when you did not need a manual to use them. Some humor about the changes first here below.

Changes to the News Feed including the Ticker

This is one of the most noticeable new changes on the new Facebook. Facebook’s new design highlights posts that you’ll likely find important (well what they think you will find important), and prioritizes them at the top of your feed when you log in. The top stories are designated by a blue tag in the upper left corner of the post. Knowing so much about you it might be easier for them to actually “guess” this through their algorithms. Keeping the page open for a while, I did notice that it did not change much if you leave it open.

If you have used Twitter you will know that new tweets are displayed at the top and Facebook has a similar feature for their new recent stories. The ticker in the right is interesting and annoying. This is the place where real time information will be put up. It will always be there and also auto attach to the chat window as well.

Photo Albums

It has been known for a while by all that the largest database of pictures on the Internet is with Facebook. From Albums that people add to Facebook Apps that create its own set of images (for some reason are very popular on Indian Profiles) the entire Facebook is full of pictures. Using the previous theater mode, people who had complaints realized that the way pictures are displayed is now changed. Google Plus users will immediately pick the copy cat. However, the images are provided with good area for commenting and viewing in a theater like view as well.

The Like Button is no more just that

The Like button is one of the social legends of our time. Nearly everyone trying to come up with an equivalent. Google even got the +1 as a competitor, but guess what, like everything else Facebook is going to fix the like button although its not broken. Now you will not only like, but the most requested Dislike will come up as well along with any verb that people can think of. So well with the new redesign developers can come up with their own verb like, “Inquire”, Broke, and stuff. This is an evolutionary step for the like button, lets just hope it does not evolve into extinction. Facebook’s most used feature might just become diluted in the crowd.

Media is coming to Facebook… Big time

When a good friend of mine mentioned a while back, that he is now used to picking up news and interesting information on Facebook first before checking up on it on other sites, I realized that Facebook’s sharing feature had grown BIG. I cannot imaging the last time I searched the web for new trailers, all friends put up something interesting inevitably.

Facebook I guess realized the same thing and has made it possible to now watch TV and movies, listen to music, and read news with your friends — all within Facebook. Starting today, thanks to a whole bunch of partnerships, there are a lot more things you can do without ever having to leave Facebook. You can watch a show on Hulu, listen to a song on Spotify, or check out a story on Yahoo News. The ticker will tell you what your friends are watching, listening to or reading, allowing you to share the experience with them by clicking on a link. Although the video and songs are now US centric, they are going to spread around the world soon.

Now to the two most dangerous and ones you really need to watch out for.

Apps posting information about you

Applications on Facebook used to ask your permission before posting anything on Facebook. Now they dont need to. If you are worried about privacy you need to ensure that you are clear about what Apps you choose and what you dont, cos once an application has access to your profile it can post and access information when ever it wants.

With this move Facebook is slowly trying to kill one of its biggest problems Privacy. How ? Well this is the first step to removing privacy completely. Eventually all information about you will be available freely with your knowledge and you will be OK with it, thats what Facebook is trying to suggest, this could be the very first step in that direction.

But for those worried about privacy, this is something you need to go back and check, all the applications you use and what information they can access and what sites you have logged in using your Facebook Id and what they can do with that information is all something that we need to worry about for the time being.

The TimeLine instead of the Facebook Profile 

In what is the biggest of the changes to Facebook, the entire provide of a person is now going to change into a Digital scrapbook for all of us. With all information we ever put up being physically available to anyone viewing your timeline. Although the feature is going to go live only by the October 1st, I got a preview of the feature and my timeline is available now. Here is how it looks.

You can now add a lot more “life events” on your profile, a new banner picture as well. Maps on the profile all in the name of making a complete Timeline. So much so that you will be asked to provide your birth photo as well. I am sure we are going to see quite a few baby photos soon. Timeline is going to reveal everything you wanted to forget and regret about posting on Facebook ever ! And it will tell your friends about it too, if they have time to stalk on you. The further back in Timeline you go, the more Facebook will compress the information so that you’re only seeing the most interesting parts of your history. You can customize this by clicking on a star next to a status, say, or enlarging a picture.

If you would really want to get your own timeline right now, try some of these steps mentioned here.

Probably the most riskiest decisions ever, this redesign might have the impact of driving its users to other sites like Google Plus. And with Diaspora now opening windows to new users, there could be very soon fragmenting of these social networks.

Wordless Thursday – Angry Birds Addiction

Angry Birds might be the greatest Mobile game ever created. The craze of the game just keeps increasing, people in the office seem to start playing it in long boring meetings as well. Oh the game and oh the addiction. So much so that someone thought it would be a good idea to make an infographic on the game and its addiction. Check out some really interesting statistics of the game, a “Birds” eye view perhaps.

The producers of the game are growing richer and the users more addicted. I installed the free version on my Android and say what, I could not put down the phone for sometime. Now well nearly though the game, I am kinda over the addiction. However, the Game is still entertaining when Blocks or paper toss does not compel me.

Is Facebook struggling to keep up with its competitors?

Facebook has been implemented a number of changes to its services in the past few months. And with the growing popularity of social media services like Twitter and Google+, it begs the question of whether the social networking giant feels the need to establish a new edge among its competitors. Some people even question whether Facebook is copying its competitors to some extent.  Let’s investigate some of Facebook’s recent changes and see how they compare to features on other social media services.

Facebook Messenger

One of the more ponderous additions to Facebook’s networking arsenal, the Facebook Messenger mobile app joins the ranks of countless other messaging services offered for smartphones as an alternative to traditional texting. The application is especially curious considering Facebook’s chat capabilities for the regular Facebook mobile app. While this app doesn’t directly compete with Twitter or Google+ (unless you count Google’s GChat), it certainly signals a move from Facebook to expand beyond the typical boundaries on the social networking website.

Improved Friend’s List

Facebook recently announced a retooled version of the Friend’s list on a user’s Facebook page. Although users have had the ability to create lists, before it was a laborious task rarely used by people on Facebook. Now Facebook has “smart lists” that automatically categorize your friends and family based on your shared data. You can choose to share information with people on your lists while keeping it from your other contacts—that way embarrassing pictures of you don’t make it to your Facebooking family members. The smart lists also help determine what information you see on your newsfeed, phasing out information from users who you’re more unfamiliar with. While this is an undeniably helpful feature for Facebook users, whether you’re tired of over sharing your information or seeing too much information from mere acquaintances, it feels an awful lot like Google+’s “circles” feature. Some people see the smart lists as a too-little-too-late move from Facebook, but its success with users has yet to be determined.

Subscribe Feature

Another recent announcement from Facebook unveiled a new “subscribe” feature. If a Facebook user allows to do so in their privacy settings, you can choose to follow them by clicking a subscribe button next to their profile. This way you can receive updates from a Facebook user without having to formally “friend” them, the idea being that you can subscribe to the profile’s of individuals who might not otherwise friend you. What’s more, you can alter a subscription to only notify you of worthwhile updates: uploaded pictures yes, status updates no, and so on. People have compared this new item to Twitter’s “following” feature, and while they’re similar, so too are numerous other features on other websites that allow you to follow or subscribe to web content.

Conclusion

Facebook’s changes could be read as copycat maneuvers taken from its competitors, but I think that the company is just trying to keep up with the rampant change in social media. Messaging and subscribing, it’s all an effort to stay relevant. Facebook isn’t in any danger of going out of business soon, its users still well exceed those of Twitter and Google+ combined—so any claims that they are being outmatched by competitors are premature at best. Like it or not, Facebook (and its recent changes) are here to stay.

This Post is a Guest Post by Mariana Ashley. Mariana Ashley is a freelance writer who particularly enjoys writing about online colleges. She loves receiving reader feedback, which can be directed to mariana.ashley031 @gmail.com. If you would like to contribute to the Inquisitive Minds, please write to us at me@melvinpereira.com

Wordless Thursday – Crafting the perfect Resume

Resume writing is critical throughout your professional life. Resumes open the door to an education, a job, and a lifestyle. While in the past a simple paper resume did the trick, with the messy job market and fast growing technological resources resumes definitely need a sprucing. The slow growth of the job market and the large numbers of graduates makes for a very sticky situation. Of the hundreds of applications, how does an employer choose just one? If your resume doesn’t sparkle, you may just get left in the dust.

Wordless Thursday is this blog’s attempt at bringing interesting infographic to all of you. Hope you have likes them, and like always be Inquisitive.

Why I do NOT support Anna Hazare ?

For starters I have been asked by quite a few people about what I think about the Anna Hazare case. And I have been telling everyone the same thing, I do not believe that it is right to support him, nor do I think what he is doing is right. As the days go on, and as people start adding into the fight, I can’t help but think that this is just going downhill from here. Days on end, news channels seem to have forgotten about everything than the ‘Fast’ by Anna Hazare, people are sending texts to each other to forward around, telling us how Indian we are if we support him and how unpatriotic we are if we do not support him and things like that. Yes, I do not support the entire fiasco behind it, and nor to I completely agree with the ‘Jan Lokpal Bill’ as it is called and here is why.

First things first, most people who are supporting Anna Hazare in this so called Revolution do not have a clue of what the Bill is actually about. Ask most of your friends who have sent you texts, posted Facebook Status updates about it, and they will actually tell you it’s about stopping corruption and bringing Black money back into the country. Yes, it is but has anyone looked beyond the objective, into the methods and the ways of making this happen ? Well I can bet, it would be 1 in 10 or even 1 in 50 who has taken time to read it. I actually did when the name Anna Hazare popped up a while back, out of the blue. This is after I wrote about him, being blinded by my sense of patriotism and effortless, protest.

I wanted to check who he was an what was the entire deal behind it ? So I went on to the website that has a lot of information about the campaign, India Against Corruption. To make my point I can go down the route of personal attack on Anna Hazare, from his RSS support right through to his treatment of “Harijans”, but I do not want to do that (you can research those for yourself). I want to open what I believe is the flaw in the entire campaign. I did a bit of a scrutiny of the campaign, like Arundathi Roy  who wrote about it in the Hindu, it’s a long but compelling read. Check it out here.

While his means may be Gandhian, Anna Hazare’s demands are certainly not. Contrary to Gandhiji’s ideas about the decentralisation of power, the Jan Lokpal Bill is a draconian, anti-corruption law, in which a panel of carefully chosen people will administer a giant bureaucracy, with thousands of employees, with the power to police everybody from the Prime Minister, the judiciary, members of Parliament, and all of the bureaucracy, down to the lowest government official. The Lokpal will have the powers of investigation, surveillance, and prosecution. Except for the fact that it won’t have its own prisons, it will function as an independent administration, meant to counter the bloated, unaccountable, corrupt one that we already have. Two oligarchies, instead of just one.

Yes, I got to reading the amendments to the bill as well as most of the bill myself. Here is what I think of it.

  • It is a good plan to convert our democracy into a machinery that would be under the control of a single person (sort of) rule. By giving all power to the Lok pal, he will be able to keep the government at ranson at any time he wants.
  • It is also a plan for certain people (ahem .. Anna supporters and successors) to become incredibly wealthy. By blackmailing the politicians who is planning to investigate.
  • Will not be limited to Government Departments, so does this mean that they will start scrutinizing the private companies, street hawkers into following the law of the land ?
  • Will be able to scrutinize the PM and the Judiciary. Interesting considering that the leader of the largest democracy In the world will now be answerable to this LokPal and not the people ?

I am not able to understand the actual intent of the “Merry men of Anna” they have put these constraints in the bill. Understandably they have their own justification of the terms mentioned. But this is the hind side of the same terms.

Take Karnataka for instance, the state has a LokAyukt, a similar committee as the LokPal in the central government, to curb corruption in the state. But over the past few years there have been unconfirmed whispers among the people of the LokAyukt blackmailing the ministers, extorting money in exchange of a no investigation. Whether it is true or not, the fact remains that it is possible with the bill. Imagine that now nation-wide, what this bill will provide is a open chit to those who will be in the Lokpals chair to extort and make more money through the very thing they have set out to stop; Corruption.

I am not suggesting that Anna is corrupt, I am saying that once he is done with his term it will be an open invitation to someone to take on that position and possibly misuse it. How long will Anna take the position of LokPal and try to protect us from his successor ? It’s not detailed in the LokPal Bill.

When it comes to the place where this system fails, will another Anna Hazare rise to form another governing body to monitor the LokPal and the Government ? Possibly. And how many of these do we need from corruption to stop happening in the country ? The only way we can stop corruption is to stop being a part of it. Our ministers and Politicians are hungry for money, as are the 1.2 Billion people in the country. If you are telling me you are completely satisfied with what you have and do not ever want any more money you are lying. So it does not matter who is in power they will make some money, either through bribes, or if they cannot they will make it legal like in the US and call it lobbying fees. But this will not stop.

As long as we are a nation of people ready to pay our way through inconvenience, we will always have corruption. Regardless of whether we have the LokPal bill passed or not. We need to take a stand and STOP paying bribes, only then can this be stopped and not through a sort of Mexican Showdown with the government using “Ghandism” and “Patriotism” as cover.

India will be against corruption only when we stop paying, nothing else will stop this. I am like always open to debate.

Wordless Thursday – Killer Cars, the most dangerous

Cars are one of the most common modes of transport, and in Dubai alone there are over 350 people who die is collisions every year according to a Gulf News Article. So while reading that I started looking for the most killer cars, as in the cars in which most of these people die in, it could be just cos the cars are so popular that there are so many of them. And a good percentage of them are “Killer Cars”, of just that the cars are themselves responsible. So do you drive one of these ?

Wordless Thursday is this blog’s attempt at bringing interesting infographic to all of you. Hope you have likes them, and like always be Inquisitive.

 

India Independence Day, celebrate cos it matters

“At midnight when the world sleeps, India will awake.“ The words of the first Prime Minister of India echo this Independence Day all over Facebook, a lot of my friends are showing their “patriotism” on Facebook by putting status messages of wishes. Then there are those who are insulting the neighbours of India as a “patriotic gesture” and the last kind are the ones with loads of speculation and negativity about the current state of affairs in the country making them quite angry and negative about the Independence Day. But really what is the right sentiment ? Has the Independence Day lost relevance in this day and age ? I try to answer some of these questions this time for the Independence Day.

An elderly person who I spoke to in India during my visit last week, was asking me about Facebook and I showed him. He was quite happy about what you could achieve and how you could communicate on Facebook and how the world is becoming a more connected place after social networks. Then he saw some negative status messages on Facebook about our Independence Day, from the younger generation. He was saddened.

He recalls with me his teenage days when India had just received Independence, and the days he celebrated his first few Independence Day’s. From being orphaned to losing an elder brother in the fight for Independence, he mentions how Gandhi was able to ensure that many more people were able to enjoy the Independence from the British, than through Violent methods.

He talks about when his mother used to complain about the fact that we would pay unreasonable amounts of tax to the British in their conquest to plunder our nation more and more. In the end he was glad that he got to see the country free from the British in his lifetime.

As he was speaking to me about the Independence Day, it dawned upon me that most people look at the Independence Day to be a Holiday these days, sit on their laptops at home and typing negative sentiments on their Facebook statuses, talking about the India today.

 Today is not about the present, it is about the triumph of a David over a Goliath. It was the riddance of tyranny of the British, by the timid Indians. It is a day to celebrate the success of many years and countless sacrifices of the countrymen towards driving the British out of India. Not a day to be angry about, but a day to feel proud and grateful for all the sacrifices made by the freedom fighters, who these days are not even enquired about. It is unbelievable that at a time of no internet, Mobile Phones, telephones, emails, twitter and other communication medium as well as a planning resource such as the Internet, the Freedom fighters were able to coordinate strikes on the governance of the British.

 Independence day is as significant as it was on the day we got our independence. Just because time has passed does not mean that the relevance of the lives lost and the sacrifices made are reduced. Nor should they be marred by the in competence of the current politicians. The discussion on Independence Day should revolve thanking our freedom fighters for their dedication and commitment, and not pointing out the mistakes of the country.

 Would you not feel bad, if rather than wishing you Happy Birthday, your Parents or siblings just mentioned the bad marks you scored Or the fact that you lost in a race in school or some other competitive analysis about you, you would certainly feel disappointed and sad. So if that being the case, why are we still doing it to our country.  This Independence Day, let us celebrate the Independence Day correctly, let us all be happy for and wish the country Happy Birthday 64th time. We have the remaining 264 days to question the government and its workings. With that note, I wish you all a very Happy Independence Day.

Create your own QR Codes in 5 simple steps

QR codes are slowly growing to be popular, and people are using them more and more. Recently in a bit of work for one of my freelance clients, we introduced the QR code into their business card, brochure and even their print ads, being well received by all this was a great feeling. But like a lot of people in the creative field will tell you, people around the UAE don’t really feel the need to experiment. This being the main reason for why most technology does not really get completely adapted well here. Getting back to the main topic on hand; QR codes are really getting more and more interesting and innovative not only in their applications but also with their designs.

If you’re unfamiliar with QR codes, not to worry I have a introductory guide written before. Those fuzzy boxes on business cards and promotional swag are easily scannable information barcodes. Essentially, you point your camera at the image and get a message, website, or other piece of content beamed directly to your smartphone or computer. Try the one above here. QR codes are still a relatively foreign concept for most casual users, but they have a lot of potential to change the mobile game. I am sure all those Android users will know what it is already as well as the Blackberry users with the introduction of QR codes in their BBM.

Since you are reading on the Inquisitive Mind, here is a small tutorial for the creation of these QR codes for yourself.

1. Decide the content 

Although the QR code can hold a bit of information, if you do properly you can maximize the small black and white chequered board for marketing, operation or some other innovative usage. A client of mine who is a Computer service person, uses the QR codes to be a sort of a information holder on when a computer was last formatted and when it was last services, by whom as well as which office. Another client uses the QR code to redirect the scanner to his business website on the back of his business card. So first of all decide what is the information you are going to embed in the code.

2. Find a QR code generator 

There are many QR Code generators online, I usually use the kaywa creator, you can find the creator here on their website. The swiss site is one of the simplest I found for the generation of QR codes.

3. Add your Content 

Based on the usage, you would need to pick if you would like to add in a URL, text only, a Phone Number or an SMS and add it in the relevant fields. I am creating one for my blog. So will chose the URL feature and add in the code. Hit Generate and wallah, its there.

4. Check that it works 

The next step is to ensure that the CODE works. Pick up your phone and scan the code, to ensure that the result matches with the exact same text or url that is added. 

5. Share it, use it, print it, save it 

One of the best places I have seen these used is at the back of a Business Card, information can be scanned and saved on the phone without the need to actually store the Business Card. Other placed include Social Network Profile pages, email signatures and Resumes. These will definitely help put up an innovative touch to your communication.

Another awesome way of using these codes, especially if you want it in print and you want the content to keep changing is the usage of Bit.ly. You can create a custom shortened URL for yourself on Bit.ly and then use the link to create the QR Code.  Then based on the source of the information that will be added in, the source of the Bit.Ly URL can be adopted. True if you are updating resumes, using linked in or Facebook versions for people etc. Another advantage of using the Bit.Ly method is to gain some analytics information of the Code. Bit.Ly will by standard provide you with analytics to use the code.  Try it out and let us know how the QR code is working.

From nutritional information on groceries, or comparison shop for textbooks, to addresses, games and free giveaways and bonuses at community events, these QR codes are really coming soon to a mobile phone next to you.

Wordless Thursday – Revolution in every generation

My life is constantly changing and evolving, especially in how we lead our day to day. I would love to go behind the scenes to research upcoming technologies but cant. However. it’s always a pleasant surprise when big new things come out.

This infographic highlights big inventions that impact our lifestyles greatly. It does a good job of getting lots of cool info into one piece. I must say however I’d like to see more of the ‘graphic’ section of infographic. There’s definitely some cool statistics and charts that could be thrown in with all these great ideas. A cool fact you may not catch a first glance: 2.8 million e-mails are sent every second!