Social Media is the buzz these days, but what really is Social Media. And there are people and businesses doing what ever it takes to get on to the band wagon of Social Media. But there are a selected few who are actually using it, in ways that would make us stand up and take notice. Job Hunt. Yes the field where you send in your resume wait for an interview to be arranged, and then hope you have done well to negotiate your job. Yes there have been really creative resumes, like the ones highlighted on another post here. But what if you could short cut the process with Social Media.
Well yes of course you have a Linked In profile and are findable on Google and yes your resume reads right as well, but still there are 100 Million other people on Linked In as well doing pretty much the same. And to make things worse, we don’t even use Linked In the way it is meant to be. So are you confused what to do, well these things should give you some inspiration. When faced with the unenviable task of searching for a job, and marketing yourself, the web and social media provides a variety of opportunities that wouldn’t work with other mediums. These creative job hunters have thought outside the box and leveraged the web to get themselves noticed.
Alec Brownstein, a writer, needed a job. So he chose the names five top NYC advertising directors that he’d like to work for. Knowing that large bigwig executives would probably (like all of us) Google their own name, he bought an advertisement in Google that would be displayed when each person searched for his own name.
He got two job offers. The cost was just $6, a fine example of creative job hunting. He later published this YouTube Video explaining how it all happened, which itself went viral on the web – with nearly 1 million views at time of writing.
Talk about Social Media on steroids, this campaign was the reason I really started looking at some other similar examples, the next two are as good.
David Wood, an unemployed Sales Representative from Bristol decided enough was enough after spending two years writing up to 30 job applications and scanning newspapers and websites for paid work. He decided to put an advert together on auction website EBay auctioning himself off to the highest bidder.
After some initial exploration on Twitter of using the medium of EBay to sell himself, David was approached by a PR firm who helped him create the campaign.Although his first advert didn’t make the cut (EBay don’t currently allow services to be auctioned on the site) he amended the advert to become much more product focused.
His advert reads: ‘For Sale an Experienced Sales Representative’ and describes him as a 1965 model who is ‘enthusiastic’ and ‘motivated’. With this his profile has shown up on numerous blogs, like mine, TV shows local newspapers, providing him with the reach that has kind of made him a local celebrity. Check out a screenshot of his eBay page below.
Victor Petit is a french graphic design student looking for an internship. His recent Video on Vimeo shows perfectly how a little creativity in your C.V. can really grab the attention of your audience. His combination of mobile QR codes and an interactive experience is quite brilliant, taking the traditional C.V. and turning it on it’s head.
Absolutely fantastic work I should say, and we all know how QR codes are taking on the world. You can read about QR codes here if you are interested.
I dont really think that all of trying the same thing will work too, this is just for inspiration so you can think out of the box too.