QR codes are slowly growing to be popular, and people are using them more and more. Recently in a bit of work for one of my freelance clients, we introduced the QR code into their business card, brochure and even their print ads, being well received by all this was a great feeling. But like a lot of people in the creative field will tell you, people around the UAE don’t really feel the need to experiment. This being the main reason for why most technology does not really get completely adapted well here. Getting back to the main topic on hand; QR codes are really getting more and more interesting and innovative not only in their applications but also with their designs.
If you’re unfamiliar with QR codes, not to worry I have a introductory guide written before. Those fuzzy boxes on business cards and promotional swag are easily scannable information barcodes. Essentially, you point your camera at the image and get a message, website, or other piece of content beamed directly to your smartphone or computer. Try the one above here. QR codes are still a relatively foreign concept for most casual users, but they have a lot of potential to change the mobile game. I am sure all those Android users will know what it is already as well as the Blackberry users with the introduction of QR codes in their BBM.
Since you are reading on the Inquisitive Mind, here is a small tutorial for the creation of these QR codes for yourself.
1. Decide the content
Although the QR code can hold a bit of information, if you do properly you can maximize the small black and white chequered board for marketing, operation or some other innovative usage. A client of mine who is a Computer service person, uses the QR codes to be a sort of a information holder on when a computer was last formatted and when it was last services, by whom as well as which office. Another client uses the QR code to redirect the scanner to his business website on the back of his business card. So first of all decide what is the information you are going to embed in the code.
2. Find a QR code generator
There are many QR Code generators online, I usually use the kaywa creator, you can find the creator here on their website. The swiss site is one of the simplest I found for the generation of QR codes.
3. Add your Content
Based on the usage, you would need to pick if you would like to add in a URL, text only, a Phone Number or an SMS and add it in the relevant fields. I am creating one for my blog. So will chose the URL feature and add in the code. Hit Generate and wallah, its there.
4. Check that it works
The next step is to ensure that the CODE works. Pick up your phone and scan the code, to ensure that the result matches with the exact same text or url that is added.
5. Share it, use it, print it, save it
One of the best places I have seen these used is at the back of a Business Card, information can be scanned and saved on the phone without the need to actually store the Business Card. Other placed include Social Network Profile pages, email signatures and Resumes. These will definitely help put up an innovative touch to your communication.
Another awesome way of using these codes, especially if you want it in print and you want the content to keep changing is the usage of Bit.ly. You can create a custom shortened URL for yourself on Bit.ly and then use the link to create the QR Code. Then based on the source of the information that will be added in, the source of the Bit.Ly URL can be adopted. True if you are updating resumes, using linked in or Facebook versions for people etc. Another advantage of using the Bit.Ly method is to gain some analytics information of the Code. Bit.Ly will by standard provide you with analytics to use the code. Try it out and let us know how the QR code is working.
From nutritional information on groceries, or comparison shop for textbooks, to addresses, games and free giveaways and bonuses at community events, these QR codes are really coming soon to a mobile phone next to you.