Bollywood’s interest on the internet was so long left to some ads on youtube, trailers and websites for nearly every movie that tried to provide some “interesting” information about movies. Lately we do see some activity on the social web, Facebook Pages and such started by Aamir Khan during Three Idiots, were quite engaging. Aamir himself on his twitter used to post and interact with people for publicity.
What one does, the next Khan seems to take on seriously and try to outdo. Case in Point, Ra.One. In the past few days if you have not seen an Ad for Ra.One on websites that use Google Adsense, then well you might not be a frequent surfer. Because, I have seen the ads everywhere from Gulf news right through to Labnol.org one of the most famous tech and how to blogs from India. Compelled to click on the ad, I did click on it. This is my review of what I found and where I was taken. An insuisitive thought on the social media campaign for Ra.One.
First of all SRK and Google have partnered for the promotion of the movie Ra.One. Although I am not a big fan of SRK, I am of Google and so when they decide to pay attention to a movie in India, it makes things a lot more interesting for tech fans especially Google fans like myself. So well here are what Google is offering SRK and what I think of those.
The Google Ads
Impressive. One word to describe the campaign. They have targeted audience on various age segments and various interest groups. Starting from the teaser ad which spoke about the launch of the YouTube campaign, right through to the various sizes of ads and the sheer number and visibility of the ads, am impressed. They did manage to not only attain my attention, but also got me to click through. I do click ads on blogs that I usually like as a simple token of appreciation of me liking the blog. Although I know nothing like leaving a comment, but if I have nothing to actually comment I do provide a click on the ad. Well the quality of ads is important to click through, and I should say I was impressed.
The ads on Adsense take you to the custom built YouTube page for Ra.One. If you have not been fortunate enough to check it out yet, you should. I was really impressed again with how they have used the personality of SRK to interact with some of the elements that we are used to seeing on the YouTube page. Here is a sneak peek at the YouTube channel with a video available on the channel itself.
Yes we all heard it, SRK will be on Google Plus Hangouts, Hanging out with fans soon as well. He has a new profile on Google Plus after conquering the twitterscape with his twitter profile. You can check out his Google Plus profile here with this link below:
No you cannot add him yet, cos Google and he are working on privacy, but if you do check out the profile you will see very soon that there are spicy bits to the movie progress there.
Website and other profiles
The end of the video on YouTube takes you to the website of Raone, and you will be really surprised to know how much effort they have put in on the online presence for Ra.One. They have actually gone ahead and created a profile on nearly every interesting social network where you can find people on. From the indian ex favorite Orkut, right through Blogger where they are posting some interesting information.
The website first of all was a bit disappointing after all the roads leading it there. It was completely flash driven made for children sort of a website. Could have been better. But there are some interesting new things from other indian movie websites, the shop where you can buy merchandise (again for children) and also a comic as well. I am thinking the movie is more inclined to get the kids into the theaters. There is also an interesting segment which is deconstruct G One and it shows really heavy terminoligy for the gear he is wearing. You should check it out here : . Reminded me of Prashant Nair
Coming to the Online profiles, well I am going to list them out here to save you the trip to the website but if you do want to go then the link is : http://www.raonemovie.com.
Youtube : http://www.youtube.com/raonemovie
Google Profiles : https://profiles.google.com/107544518344682087224/
Blogger : http://raonediary.blogspot.com/
Linked in : http://in.linkedin.com/in/raonemovie (really ??)
Orkut : http://www.orkut.co.in/Main#Profile?uid=18156379693003537934 (Wont open in Dubai, Thanks Etisalat)
My Space : http://myspace.com/Ra.OneMovie
Twitter : http://twitter.com/#!/IAMSRK (SRK’s Own Profile)
And the Grand Daddy of Social Media Marketing
Facebook : https://www.facebook.com/Ra.OneMovie
With this new avatar of Movie Marketing, SRK and RA One have taken another leap into the online world, but how successful the campaign will be can only be measured with the success of movies, well soon you could be seeing more of these.
It is the first time that an Indian movie has so thoroughly embraced online advertising and engagement with fans. Couple that with the increase in online distribution of Bollywood movies on Yahoo! and YouTube and it signals that the industry is making a concerted effort to tap into the online market. The entire campaign also shines some light on the fact that Google seems to have a keen interest in India, and everyone knows to be popular in India you need to be associated with Bollywood and Cricket. With Youtube already showing IPL games live streamed across the country this might be Google’s foray into Bollywood.